Tree Tips for Developers/Publishers
Wagner James Au has written an article on GigaGamez “Gaming for China Gold: An Expert’s Advice on Breaking Into the World’s Biggest Game Market” in which he asks Lisa Cosmas Hanson, Managing Partner at Niko Partners, some questions on the topic. Read the whole article behind the link above.
What three main points of advice would you give developers looking to break into China?
Lisa Cosmas Hanson: For publishers and developers who aspire to sell their games in China, the main points of advice are:
- Find an excellent local distribution partner, such as an online game operator or physical distributor. One critical characteristic of an excellent partner is that the company has strong, long-standing contacts with the key officials in the government who regulate the importation of foreign games.
- Be sure to understand the gamer audience to set realistic expectations for the number of users for your game, as that will dictate your profit.
- Be patient.